McLovin
03-10-2008, 11:14 AM
International Gay Hotel Brand Launches
Posted: March 7, 2008 - 5:00 pm ET
(Zurich) LGBT travelers who for years have complained there is a wide spectrum of quality among gay hotels may soon find a sign atop some that attest to high standards.
Attitude Hotels launched this week with the goal of providing travelers with a way a telling if a hotel is up to snuff.
Founder Pedro Castro, a Portuguese-born lawyer and travel marketer based in Zurich says the company would not own the hotels but license its name if the facility met its requirements.
Attitude would inspect the hotels and do annual follow-ups to assure the standards are being met.
Already some two dozen hotels that market to the LGBT community have been approved.
So far only two of the hotels are in the US - The Royal Palms and the Flamingo Inn, both in Fort Lauderdale, Florida. UK properties include London’s Myhotel Bloomsbury and Legends hotel in Brighton.
Castro said that the Attitude sign would guarantee the hotel is "the place to stay for discerning gay and lesbian travelers."
He said he expects to increase the number of hotels to about 100 and the Attitude Web site would allow people to see details of the properties, their location relative to LGBT neighborhoods, and the chance to book reservations online.
"In the short term, Attitude Hotels hopes to increase its selection of hotels, first in France, Italy, Greece and Spain," said Castro. "Thereafter, we will concentrate on providing a wider variety of travel possibilities in North America."
Hotels would be listed as Premium, Comfort, or Value, depending on price and amenities.
Castro said he came up with the idea for Attitude after discovering it was difficult to find good LGBT hotels and becoming disillusioned with the "gay-friendly" approach of many major hotel chains.
Surveys indicate that in the US alone LGBT spending power tops $65 billion a year.
http://www.365gay.com/Newscon08/03/030708hotel.htm
Posted: March 7, 2008 - 5:00 pm ET
(Zurich) LGBT travelers who for years have complained there is a wide spectrum of quality among gay hotels may soon find a sign atop some that attest to high standards.
Attitude Hotels launched this week with the goal of providing travelers with a way a telling if a hotel is up to snuff.
Founder Pedro Castro, a Portuguese-born lawyer and travel marketer based in Zurich says the company would not own the hotels but license its name if the facility met its requirements.
Attitude would inspect the hotels and do annual follow-ups to assure the standards are being met.
Already some two dozen hotels that market to the LGBT community have been approved.
So far only two of the hotels are in the US - The Royal Palms and the Flamingo Inn, both in Fort Lauderdale, Florida. UK properties include London’s Myhotel Bloomsbury and Legends hotel in Brighton.
Castro said that the Attitude sign would guarantee the hotel is "the place to stay for discerning gay and lesbian travelers."
He said he expects to increase the number of hotels to about 100 and the Attitude Web site would allow people to see details of the properties, their location relative to LGBT neighborhoods, and the chance to book reservations online.
"In the short term, Attitude Hotels hopes to increase its selection of hotels, first in France, Italy, Greece and Spain," said Castro. "Thereafter, we will concentrate on providing a wider variety of travel possibilities in North America."
Hotels would be listed as Premium, Comfort, or Value, depending on price and amenities.
Castro said he came up with the idea for Attitude after discovering it was difficult to find good LGBT hotels and becoming disillusioned with the "gay-friendly" approach of many major hotel chains.
Surveys indicate that in the US alone LGBT spending power tops $65 billion a year.
http://www.365gay.com/Newscon08/03/030708hotel.htm